Privacy Policy
Last updated: January 21, 2026
Our Commitment to Privacy
This Privacy Policy outlines the commitment of All American Atlas LLC ("Wicked") to protect your personal information.
In this Privacy Policy, "we" and "us" refers to All American Atlas LLC and its subsidiaries, and "you" refers to any individual about whom we collect personal information.
This Privacy Policy applies to our websites and our Apps.
This Privacy Policy applies to our users located in all countries in which we do business.
We are a United States company, and we comply with all relevant privacy laws, including the California Consumer Privacy Act (CCPA) and other applicable state and federal privacy laws.
Our Privacy Policy
Our Privacy Policy sets out how we look after personal information. It explains the kinds of personal information that we collect, and why we collect it. It also describes how we hold, use, and disclose personal information.
By registering as a user for or using our App or our website ("the Service"), or by providing personal information to us including through a registration process, you agree to the terms of our Privacy Policy. If you do not agree to our Privacy Policy, please do not use the Service.
When you agree to the terms of our Privacy Policy, you consent to the collection, use, storage and disclosure of your personal information as described in our Privacy Policy.
The Personal Information That We Collect
We collect personal information in the provision of our products and services, including the marketing of our products and services. We collect personal information so that we can provide products, services and information to our customers and potential customers.
We also collect information where we are required to do so by law.
We do not knowingly collect information from or direct any of our content specifically to children under the age of 18. If you are under 18 years of age, please do not provide your personal information to us.
The types of personal information we collect depends on the circumstances in which the information is collected. The types of personal information we collect may include:
- Your name and contact details, including email, address, mailing address, and mobile number
- Identification details, such as date of birth
- Information regarding your use of or interest in our products and services
- How you make payments to us in any transaction, such as payment details (bank account and debit or credit card details)
- Your transaction history with us
- Records of communications and dealings with you, such as emails, text, SMS, chat, telephone, and in-person communications
- Information regarding your use of the Service
- Authentication data, including your username and password when you log in via the Service
- Profile information if you set up an account with us, including photos and information about yourself
- Photos of your hands and nails uploaded for AI try-on features
- Nail design images and inspiration you save or import to the Service
- AI-generated try-on results created using your photos
- Information you voluntarily provide about yourself, such as nail style preferences, design preferences, and saved collections
- Your device's geo-location when accessing the Service
- Advertising data such as information about your preferences in receiving marketing materials
- Information we may collect as part of a survey, customer feedback request, or a competition
- Other information that you provide to us during the course of business
Online Services and Usage Data
When using our Service, our Service may automatically collect information about you and how you use our Service. We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device.
We may collect information such as:
- Usernames and passwords that you create to access the Service
- Which functions and features you use and how you use them
- Which pages you visit on our website
- Device information, such as the model and ID of the device you use, operating system, telephone number, and mobile phone network
- Server log information, such as details of how you used the service, IP address, hardware settings, browser type, browser language, the date and time of your use, and referral URL
- Information that may uniquely identify your browser or your account
- Location information
- Nail designs you save, AI try-on interactions, and collection organization
We may use various technologies to collect and store information, including cookies, pixel tags, local storage, such as browser web storage or application data caches, databases, and server logs. These technologies help us track your usage and remember your preferences.
Tracking Technologies and Cookies
Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze the Service. The technologies we use may include:
- Cookies or Browser Cookies. You can instruct your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if you do not accept Cookies, you may not be able to use some parts of the Service.
- Web Beacons. Certain sections of the Service and our emails may contain small electronic files known as web beacons that permit us to count users who have visited those pages or opened an email.
Cookies can be Persistent or Session Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while Session Cookies are deleted as soon as you close your web browser.
For more general information about cookies, please visit: www.allaboutcookies.org
Use of Personal Information
We may use and disclose your personal information for the following purposes:
- To provide our products and services to you
- To implement transactions that you participate in via the Service
- To identify you and to assist you to obtain and use our products and services
- To provide AI-powered nail try-on features using your uploaded photos
- To save and organize your nail design collections
- To recommend nail designs based on your preferences
- To administer and manage our products and services
- To contact you by email, telephone calls, SMS, or other forms of electronic communication
- To respond to inquiries from you
- To provide you with customer support
- To provide you with information about the Service and how to use it
- To monitor and detect possible fraud or breaches of our terms
- To ensure that our Service is used in a legal and responsible manner
- To process payments
- To improve our products and services
- To carry out planning and forecasting activities
- To conduct research
- For security purposes
- To comply with our legal obligations
- To make special offers related to our products and services
- To promote and market our products
- As otherwise required or authorized by law
We will not sell your personal information to advertisers or other third parties.
Disclosure of Personal Information
We may share your personal information in the following situations:
- With our service providers to monitor and analyze the use of the Service, for payment processing, and to contact you
- To and between our affiliates, who are also covered by this Privacy Policy
- With our business partners to offer you certain products, services, or promotions
- When you share personal information or otherwise interact in public areas with other users
- To government agencies, regulators, and law enforcement bodies
- To a court or tribunal
- To a person who serves us with a legal document requiring disclosure
- To our consultants, contractors, subcontractors, suppliers, service providers, and professional advisors
- To anyone who acquires or considers acquiring our assets or business (or part of it)
- With your consent: we may disclose your personal information for any other purpose with your consent
Security and Storage
We may store customer information (including personal information and payment information) in a variety of formats, including electronic or paper formats.
Transmissions sent to or from the Service are routinely monitored for quality control and systems administration.
We take reasonable steps to ensure that your personal information is stored securely.
Security is a shared responsibility. If you are a customer or user of our platform, it is important for you to take reasonable steps to enhance security, including:
- Use up-to-date operating system and browser software
- Use a complex, unique password (one that you don't use anywhere else)
- Never disclose your password to others
- Contact us immediately if you notice any unusual activity related to your account
Although we take care, we cannot guarantee the security of information provided to us via electronic means or stored electronically. No security measures are perfect, and we cannot promise to be able to withstand security threats in all circumstances.
Personal information is only retained for as long as is necessary or as required by law.
California Residents' Rights (CCPA)
This notice to California residents is provided under California law, including the California Consumer Privacy Act ("CCPA"), Cal. Civ. Code 1798.100, et seq. This notice supplements our Privacy Policy by explaining your privacy rights if you are a California resident.
Right to Access
If you are a California resident, you have the right to request, up to two times each year, access to categories and specific pieces of personal information about you that we collect, use, disclose, and sell.
Right to Delete
If you are a California resident, you have the right to request that we delete personal information that we collect from you, subject to applicable legal exceptions.
Right to Opt Out of Sale of Personal Information
If you are a California resident, you have the right to "opt out" of the "sale" of your "personal information" to "third parties" (as those terms are defined in the CCPA).
If you wish to make such a request or to opt out, please contact us by email at support@wickednailapp.com. Before completing your request, we may need to verify your identity.
Virginia Residents' Rights
Virginia law provides Virginia residents with the rights listed below.
Right to Access
You have the right to confirm whether we are processing your personal data and to access your personal data.
Right to Correct
You have the right to correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the processing.
Right to Delete
You have the right to delete personal data provided by or obtained about you.
Right to Portability
You have the right to obtain a portable copy of the personal data that you provided to us.
Right to Opt Out
You have the right to opt out of targeted advertising (as defined under Virginia law). We do not sell data as defined under Virginia law.
To make an access, deletion, or correction request, please contact us by email at support@wickednailapp.com. Before completing your request, we may need to verify your identity.
Access to and Correction of Personal Information
You have the right to access, update and correct the personal information that we hold about you.
If you would like to access the personal information that we hold about you, please let us know by sending an email to support@wickednailapp.com. We will provide you with a copy of your personal information within a reasonable period after the request is made, usually within 30 days.
We take reasonable steps to ensure the personal information we hold about you is accurate, complete, up-to-date, relevant, and not misleading.
Deletion
In respect of information stored in the Service, the Service includes working functionality to allow you to download and delete any of the information in your account at no charge.
You cannot (and we will not) delete information that is stored in another user's account.
In respect of information that is held by us but that is not stored in the Service, if you choose to have your personal information deleted from our records, we will do so within a reasonable time of your request to us.
Your information may still be retained, however, to resolve potential or actual disputes, enforce agreements we have with you, or due to technical and legal requirements and constraints related to the security, integrity and operation of the Service.
Minors
Our Service is not intended for anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child or minor has provided us with Personal Data, please contact us at: support@wickednailapp.com
Links to Other Sites
Our Service may contain links to other websites. We are not responsible for the privacy practices or the content of other websites. The privacy practices applicable to other websites may differ substantially from ours. Please read the privacy policy of any other websites you visit before using them.
We do not accept responsibility for the content or practices of websites operated by third parties that are linked to or from our Service.
Further Information and Complaints
For further information, or if you would like to make a complaint about our use, handling or disclosure of your personal information, please contact us via email at: support@wickednailapp.com. Following receipt of your complaint, we will investigate and respond to you within a reasonable period of time.
Changes to This Policy
We regularly review this Privacy Policy and our privacy practices.
From time to time, we will change this Privacy Policy. If we do, we will update the Privacy Policy on our website. The changes will come into effect immediately upon notification on our website.
If the changes are significant, we will aim to provide customers with an email notification of the changes.
You should check our website from time to time to understand how the current version of our Privacy Policy applies to you.
Contact Information
To contact us, please email us at: support@wickednailapp.com
All American Atlas LLC